These days, it’s not enough for a product to simply satisfy a consumer’s wants and needs. People want to know that their consumer choices do as little damage to the planet’s climate and ecosystems as possible. And people have wised up to “greenwashing” — advertising or public messaging that falsely trumps up a product’s environmental friendliness. At Luxer One, we wanted to prove to our customers that we are genuinely committed to creating smart, sustainable products. And what’s the best way to communicate that a product doesn’t just “talk the talk” of eco-consciousness?
